Huawen School of Media and Creative Industries
MA Management Creativity Innovation

The MA Management, Creativity & Innovation is an advanced management programme that gives students insights into introducing innovation within organisations and enhancing the development of creative performance of employees. Creativity and innovation is particularly important in today's highly competitive market, as it allows organisations to maintain competitive advantages and shape the business in an industry. This programme teaches students how to release the creative talent of people, passing ideas efficiently amongst the organisation, and bringing them to the market place quickly. Students will not only learn how to develop new ideas, but also how to turn those innovative ideas into great products or services.

Our MA Management, Creativity & Innovation course has three intakes each year in February, June and September.

The MA Management, Creativity & Innovation consists of 6 full modules with dissertation. Students undertake modules to the value of 180 credits. The programme consists of core modules (120 credits in total) and Dissertation (60 credits).

People, Culture and Globalization (20 Credits)

This module will look at the management of talent within an organization and the impact of globalization on human resources and cross cultural issues in modern business. The module invites students to consider the challenges of contemporary issues in modern organizations with a global perspective, drawing focus to a comprehensive comparative yet student-led analysis of globalization considerations in cross cultural business.

Principles of Marketing (30 credits)

Understanding and skills relating to the fundamental concepts and principles that underpin the marketing process. to understand the purchase decision-making process and how marketing research techniques are used to contribute to the development of marketing plans.

Operations, Accounting and Finance (20 Credits)

This module provides a framing of structures and processes involved in business operations at a strategic level of operations management, accounting and international finance. The focus of this module is on the financial and operational challenges associated with the globalized business environment and the impact of international financial structures and events on strategic business operations.

Marketing, Strategy and Innovation (20 Credits)

This module aims to provide a pathway for students to capitalize on their skill sets in innovative applications of key marketing and branding strategies, as well as the exploration of business strategy development and managing innovation – increasingly necessary skills in the competitive industry of global management.

Enterprise and Creativity (20 Credits)

This module provides a framing of structures and processes involved in business and team development within industry. Areas covered will include client liaison, the creative brief, understanding new markets and emerging technologies, project development, management and intellectual property.

Entrepreneurship (20 Credits)

This module aims to provide a pathway for students to capitalize on their skill sets in a variety of industries, with the practical exploration and application of key business and entrepreneurial skills such as networking, negotiation, business planning, funding, presentation, risk assessment and general enterprising skills necessary in the challenging pathway of entrepreneurship.

Research Methods (20 Credits)

This module introduces the fundamental principles of research methodology and how these might be applied in the study of creative industries. Students are expected to establish an understanding of the differing purposes of research in the creative industries, be able to apply a range of research methodologies and techniques, and present the result of their research clearly and coherently.

MA Project (60 Credits)

This module will see the culmination of the research and response to a real project from a national or international private or public sector client. Students will explore the project, manage the client and work together in multi-disciplinary teams to design and create an appropriate product or solution. Appropriate methodologies will be tested in relation to the project work and the applicable context of the work.

*undergoing validation

Huawen Insititute Programmes
MBA    *
BA (Hons) Business Management-Top Up   *

*   This programme is subject to approval.